Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
The World's largest online marketing course
Join 12,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.
teachers from international companies and well-known brands.
countries are linked to our program.
students from all over the world have already joined the program.
Greetings from Philip Kotler
The Father of modern marketing, Professor of International Marketing at the Kellogg School of Management at Northwestern University
ADEBOLA oLOMO HUBSPOT
Marisha Lakhiani MINDVALLEY
GUY KAWASAKI CANVA
Dave Morrissey FACEBOOK
Lars Silberbauer VIACOM, MTV
ALLEN HULL 1000 HEADS
Rupert Fleming SAMSUNG
Kristen Mirek NICKELODEON
Afonso de Sousa LINKEDIN
MARI SMITH Facebook
JESSICA GIOGLIO LAWS OF STORYTELLING
Meet your Teachers
Our teachers are well-known experts from international companies, and their lessons bridge valuable insights and real life cases.
Learn from the World's best
Actual business course for everyone involved in marketing
Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 6 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Traffic & leads
6marketing skills — 10 modules — 10months of studying.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
All modules are broadcast LIVE!
8:00 - 13:00 (UTC -4) — New York, USA 13:00 - 18:00 (UTC +1) — Europe
15:00 - 20:00 (UTC +3) — Helsinki, Finland 17:30 - 22:30 (UTC +5:30) — New Delhi, India
12:00 — 17:00 UTC +0
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
12:00 — 17:00 UTC +0
THE FUTURE OF MARKETING
At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?
Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
12:00 — 17:00 UTC +0
СommunicationS in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
VP, Corporate Communications at Philip Morris International
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
12:00 — 17:00 UTC +0
DIGITAL TOOLS: CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Why do some customers buy a product while others don't? How much does it cost to invest in advertising? We will update the data skills with the final result and teach you how this can help develop the business further.
Director of partnerships at VidMob technology platform. He develops skills in team management, market research, branding, and social media. Dave has 6 years experience as Lead Client Solutions Strategist at Facebook.
12:00 — 17:00 UTC +0
Launching Next Generation Services
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
Who is it for?
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Achieve better results by staying on top of the latest trends.
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
When you purchase a program, you have access to the entire course, which lasts 10 modules (10 months of study), and records of additional classes in your account.
Of course we have a course certificate, which means that you have successfully completed a certain number of hours of training and completed all of the course tasks. All certificates have the personal number and your employer will be able to verify its authenticity.
You can see the speaker's time on the website and compare your time zone. Time on our website is in UTC+0 timezone. For example, if lecture starts at 12:00 and you living in Berlin, you will start at 13:00 because Berlin have UTC+1 time.
We are glad to see you on the course! Please send email addresses of your colleagues to email@example.com and we will create accounts for them.