Strategic marketing

Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.

What you will learn from the module:

We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.

Module #1

February 3, 2024

What’s included in the module:

Talks with marketing leaders on Strategic marketing

Group work in a community of professionals

12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons).

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Digital Marketing

Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth

What you will learn from the module:

We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.

Module #2

March 9, 2024

What’s included in the module:

Talks with marketing leaders on Digital Marketing

Group work in a community of professionals

12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons).

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Consumer Behavior

Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision

What you will learn from the module:

We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.

Module #3

April 6, 2024

What’s included in the module:

Talks with marketing leaders on Consumer Behavior

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK.

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Brand Management

Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.

What you will learn from the module:

Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market

Module #4

May 4, 2024

What’s included in the module:

Talks with marketing leaders on Brand Management

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

International Marketing

Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.

What you will learn from the module:

Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.

Module #5

June 1, 2024

What’s included in the module:

Talks with marketing leaders on International Marketing

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Relationship Marketing

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships

What you will learn from the module:

Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.

Module #6

July 6, 2024

What’s included in the module:

Talks with marketing leaders on Relationship Marketing

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Marketing and Technology

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships

What you will learn from the module:

Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.

Module #7

August 3, 2024

What’s included in the module:

Talks with marketing leaders on Marketing and Technology

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Creative Marketing

Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.

What you will learn from the module:

Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.

Module #8

September 7, 2024

What’s included in the module:

Talks with marketing leaders on Creative Marketing

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, worked with Realistic Home Improvements Ltd

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Marketing Research and Analytics

Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.

What you will learn from the module:

You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.

Module #9

October 5, 2024

What’s included in the module:

Talks with marketing leaders on Marketing Research and Analytics

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]

Social Media Marketing

Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.

What you will learn from the module:

You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.

Module #10

November 2, 2024

What’s included in the module:

Talks with marketing leaders on Social Media Marketing

Group work in a community of professionals

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Workshops by Lars Silberbauer and Philip Kotler free of charge if paid by [month2] [day2]