GLOBAL
COMMUNITY
Course program
About
Course program
About
Become a certified marketer. Speakers include Seth Godin, Philip Kotler and experts from Facebook, Samsung, Lego, and other companies.
MARKETING DIRECTOR COURSE
Worldwide educational program
SPEAKER
Seth Godin
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books.
The World's Largest Marketing Course
Join 25,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
25 000
students from all over the world have already joined the program.
Greetings from Seth Godin
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books
Meet the main speakers for the course
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".
Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.
SETH GODIN
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
Philip Kotler
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
LARS SILBERBAUER
Eric Oldrin, a Meta executive for a decade, focuses on Emerging Platforms Strategy. He shaped Instagram's $1B ad revenue and delved into AI with Messenger.
ERIC OLDRIN
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
His work with Messenger delved into conversational AI. Eric forged impactful partnerships with St. Jude, Paralympics, Fender, Taco Bell, Pepsi, Adidas, and Meta.
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
CANVA
GUY KAWASAKI
LAWS OF STORYTELLING
JESSICA GIOGLIO
MINDVALLEY
Marisha Lakhiani
1000 HEADS
ALLEN HULL
FACEBOOK
Dave Morrissey
NICKELODEON
Kristen Mirek
SAMSUNG
Rupert Fleming
FACEBOOK EXPERT
MARI SMITH
Laura Greenland
Africa Makasi
NESTLE
Enrique Rueda
Christopher Siaw
BLOOMBERG
Ali May
HUBSPOT
Adebola Olomo
SAMSUNG
Victor Park
NP DIGITAL
Neil Patel
Plymouth university
Plymouth university
Get a new qualification as a global marketer
Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 6 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Digital tools
SMM Trends
Building a strong brand
Marketing analytics
Digital
strategies
Technologies and trends
Explore Modules
12 marketing topics — 12 modules — 12 months of studying.

The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
Strategic marketing
Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.
What you will learn from the module:
We will acquire a holistic understanding of Strategic Marketing, encompassing fundamental frameworks, advanced market analysis methodologies, and strategic planning techniques. You'll explore the dynamic landscape of marketing strategies, delve into market segmentation, positioning, and competitive analysis, while also gaining insights into leveraging digital tools and data-driven approaches.
Also in February:
Module #1
February 3, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Digital Marketing
Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth
What you will learn from the module:
We will gain insights into fundamental digital marketing strategies, delve into the mechanics of social media, SEO, content marketing, and PPC campaigns, and uncover the impact of analytics and emerging technologies on digital marketing success. By the end, we'll be adept at crafting and implementing robust digital marketing strategies tailored to capitalize on today's digital landscape, driving enhanced audience engagement and measurable business results.
Also in March:
Module #2
March 9, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Consumer Behavior
Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing consumer decisions, delve into buyer personas, and analyze market trends driving consumer preferences. By the conclusion, you'll possess a nuanced understanding of consumer motivations and behaviors, enabling you to craft targeted strategies that resonate with and influence consumer choices effectively.
Also in April:
Module #3
April 6, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Brand Management
Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.
What you will learn from the module:
Let us explore the fundamentals of branding strategies, delve into brand architecture, communication strategies, and the art of brand storytelling. By the end, you'll possess the knowledge and skills necessary to develop and manage robust brand strategies that foster brand loyalty, resonate with audiences, and create a distinct competitive advantage in the market
Also in May:
Module #4
May 4, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
International Marketing
Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.
What you will learn from the module:
Participants will gain insights into global market research methodologies, cross-cultural communication strategies, and the adaptation of marketing mixes for diverse global markets. By the conclusion, they will possess a comprehensive understanding of the challenges and opportunities in international markets, equipped to devise and implement effective international marketing strategies that resonate with diverse audiences worldwide.
Also in June:
Module #5
June 1, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Relationship Marketing
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Also in July:
Module #6
July 6, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Marketing and Technology
Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships
What you will learn from the module:
Participants will delve into customer-centric strategies, loyalty programs, CRM systems, and the integration of technology in relationship building. By the conclusion, you'll possess the insights and tools necessary to develop and implement effective relationship marketing strategies that cultivate enduring customer loyalty and drive sustainable business growth.
Also in August:
Module #7
August 3, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Creative Marketing
Delve into the art of storytelling in marketing, unravel the power of innovative campaigns and unconventional strategies, and explore the fusion of creativity and marketing effectiveness. Engage with captivating case studies showcasing groundbreaking creative marketing initiatives, empowering you to think outside the box and infuse creativity into your marketing endeavors.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Also in September:
Module #8
September 7, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Marketing Research and Analytics
Delve into the methodologies of conducting market research, uncover the power of data-driven decision-making in marketing, and explore the utilization of analytics tools for actionable insights. Engage with practical case studies showcasing successful marketing research methodologies and analytics applications, empowering you to make informed marketing decisions.
What you will learn from the module:
You'll explore the process of gathering and analyzing market data, understand consumer behavior through analytics, and leverage tools for market segmentation and trend analysis. By the conclusion, you'll possess the skills to conduct effective marketing research and leverage analytics for strategic marketing decision-making that drives impactful business outcomes.
Also in October:
Module #9
October 5, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Social Media Marketing
Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.
What you will learn from the module:
You'll explore the fundamentals of social media strategy development, understand content creation and optimization for different platforms, and navigate the intricacies of social media advertising and analytics. By the conclusion, you'll possess the skills to craft and implement effective social media marketing strategies that drive brand awareness, engagement, and conversions in the digital landscape.
Also in November:
Module #10
November 2, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
The Future of Marketing
Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.
What you will learn from the module:
Dive into topics like AI-driven marketing, Metaverse, AR- and VR-Marketing, personalized experiences, sustainability in marketing, and the impact of evolving consumer preferences. By the conclusion, you'll gain foresight into the future marketing landscape, equipping you to adapt and thrive in an ever-evolving marketplace.
Also in December:
Module #11
December 7, 2024
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]
Service Marketing
Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.
What you will learn from the module:
We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.
Module #12
January 4, 2025
Also in February:
12 hours of applied Marketing Studies lectures from a world-class speaker
Group work in a community of professionals
—————Workshops by Lars Silberbauer and Philip Kotler - free of charge if paid by [month] [day]

Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.

Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
Community
It's not just a comprehensive education. It's a Community of professionals from all over the world.
There are already more than 5000 different marketers, managers, freelancers from all over the world in the programme's community.
Access the community, network with colleagues, find partners and do group work together!
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
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