Mentor and co-author of the program, Chief Marketing Officer Nokia Mobiles and HMD Global International Speaker. Ex-Olympics, Ex-LEGO & Ex-MTV. Scandinavian born global explorer.
MARKETING
MASTERY
MASTERY
12-months educational program
with a certificate
with a certificate
Lars Silberbauer
Learn from professional mentors from well-known companies, and join the Marketing Masters' community which includes marketers from all over the world and get certified.
+ 48 Mentors
Become a Global
Marketing Master
Marketing Master
Join the Marketing Masters' community which includes marketers from all over the world, and study the most important marketing topics with professionals from well-known brands.
12
Modules
Modules
Each module contains 4 units, in addition to a Group Assignments with other Masters.
These modules present extensive knowledge about modern marketing,
These modules present extensive knowledge about modern marketing,
48
Units
Units
Each of them takes place within one week and contains 3 lectures plus online sessions with Mentors.
Q&A - You will get answers to all your questions about the lectures' topics.
Q&A - You will get answers to all your questions about the lectures' topics.
800+
Masters
Masters
Who are from all over the world have already joined the program.
These are your connections that you will get.
These are your connections that you will get.
Las Vegas
Neil Patel
NP Digital
NP Digital
California
Gerard Crichow
BACARDI
BACARDI
Copenhagen
Marisha Lakhiani
MINDVALLEY
MINDVALLEY
California
GUY KAWASAKI
CANVA
CANVA
Dublin
Dave Morrissey
FACEBOOK
New York
Lars Silberbauer
VIACOM, MTV
VIACOM, MTV
London
ALLEN HULL
1000 HEADS
1000 HEADS
London
Rupert Fleming
SAMSUNG
SAMSUNG
New York
Kristen Mirek
NICKELODEON
NICKELODEON
New York
Afonso de Sousa
LINKEDIN
London
Jason Miller
MICROSOFT
MICROSOFT
New York
Sara Riis
DE BEERS
DE BEERS
MEET YOUR MENTORS
Our Mentors are well-known experts from international companies, and their lessons bridge valuable insights and practical cases from real life.
LEARN FROM THE WORLD’S BEST
Explore the program
12 modules — 48 units — 12 months of studying.
Once a month: A new module and a new wide theme + Group Assignment with other Masters around the World.
Every week: A new unit and a new topic (the topic of the week), 3 lectures + online broadcasts with the unit's Mentors.
One certificate — The certificate is awarded at the end of the program.
Once a month: A new module and a new wide theme + Group Assignment with other Masters around the World.
Every week: A new unit and a new topic (the topic of the week), 3 lectures + online broadcasts with the unit's Mentors.
One certificate — The certificate is awarded at the end of the program.
Module 1: Strategic Marketing
Learn the art of strategic marketing, markerting analysis and mix strategies.
Unit 1: January 16-21, 2023
Strategic Marketing management
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 2: January 23-28, 2023
Environment strategic analysis and competitive strategies
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 3: January 30 - February 4, 2023
Marketing mix strategies
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 4: February 6-12, 2023
Company’s strategy and strategic marketing plan
- 3 Lectures from Teachers
- One Workshop (Q/A session)
February 11, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
February 12, 2023
Final test of the Module
Take the module test and get rating for the module
Module 2: Digital Marketing
Learn skills and find out the latest trends in SEM, SEO, Google Ads, Email and Content Marketing.
Unit 5: February 13-19, 2023
SEM (Search Engine Marketing), SEO and PPC
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 6: February 20-26, 2023
Google Ads
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 7: February 27 - March 5, 2023
Email Marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 8: March 6-12, 2023
Content Marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
March 11, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
March 12, 2023
Final test of the Module
Take the module test and get rating for the module
Module 3: Social Media Marketing
Find out everything you need to know now about advertising on Facebook, YouTube, Twitter and others.
Unit 9: March 13-19, 2023
Meta Marketing 1 (Facebook Marketing)
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 10: March 20-26, 2023
Meta Marketing 2 (Instagram marketing, DM, WhatsApp, messenger)
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 11: March 27 - April 2, 2023
YouTube Marketing and Influencer Marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 12: April 3-9, 2023
LinkedIn and Twitter marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
April 8, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
April 9, 2023
Final test of the Module
Take the module test and get rating for the module
Module 4: Brand Management
Learn all about branding and learn how to create a brand that is loved.
Unit 13: April 10-16, 2023
Managing Brand Elements (Brand Identity).
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 14: April 17-23, 2023
Brand equity and Brand Architecture
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 15: April 24-30, 2023
Brand Strategies and Brand Integration, Extension, Mergers and Acquisitions.
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 16: May 1-7, 2023
Digital brand management and contemporary Issues in Brand Management
- 3 Lectures from Teachers
- One Workshop (Q/A session)
May 6, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
May 7, 2023
Final test of the Module
Take the module test and get rating for the module
Module 5: Consumer Behavior
Learn all about user behavior to create and market effectively.
Unit 17: May 8-14, 2023
Purchasing Decision and Consumer Behavior Models
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 18: May 15-21, 2023
Social, psychological and marketing factors affecting the purchase decision
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 19: May 22-28, 2023
STP marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 20: May 29 - June 4, 2023
Customer behavior in the digital world
- 3 Lectures from Teachers
- One Workshop (Q/A session)
June 3, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
June 4, 2023
Final test of the Module
Take the module test and get rating for the module
Module 6: Data Analytics for Marketing
Learn all about modern analytics to make marketing and business effective.
Unit 21: June 5-11, 2023
Big Data Marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 22: June 12-18, 2023
SPSS program
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 23: June 19-25, 2023
Marketing analytics software
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 24: June 26 - July 2, 2023
Digital Marketing Analytics
- 3 Lectures from Teachers
- One Workshop (Q/A session)
July 1, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
July 2, 2023
Final test of the Module
Take the module test and get rating for the module
Module 7: Marketing Research
Learn all about marketing research to market the right products to the right audience.
Unit 25: July 3-9, 2023
The concept and importance of marketing research, marketing information systems and marketing intelligence.
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 26: July 10-16, 2023
The stages of conducting marketing research, the importance of defining the problem and marketing research types.
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 27: July 17-23, 2023
Scurvies, measurements, and types of samples in marketing research
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 28: July 24-30, 2023
Primary and secondary data in marketing research, its analyzing and displaying. Writing the marketing research report.
- 3 Lectures from Teachers
- One Workshop (Q/A session)
July 29, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
July 30, 2023
Final test of the Module
Take the module test and get rating for the module
Module 8: Creative Marketing
Learn to be creative in marketing to achieve phenomenal business performance.
Unit 29: July 31 - August 6, 2023
Creative marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 30: August 7-13, 2023
Guerilla marketing (Ambient marketing, Ambush marketing and Viral marketing)
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 31: August 14-20, 2023
Storytelling marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 32: August 21-27, 2023
Creative Sessions
- 3 Sessions from Teachers
- One Workshop (Q/A session)
August 26, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
August 27, 2023
Final test of the Module
Take the module test and get rating for the module
Module 9: International Marketing
Learn international marketing and launch your product into new markets.
Unit 33: August 28 - September 3, 2023
The concept of international marketing and its environments (Social, cultural, political, legal, and regulatory environments).
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 34: September 4-10, 2023
International marketing strategies (international marketing mix)
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 35: September 11-17, 2023
Access to international markets
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 36: September 18-24, 2023
Global Marketing and International Trade
- 3 Sessions from Teachers
- One Workshop (Q/A session)
September 23, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
September 24, 2023
Final test of the Module
Take the module test and get rating for the module
Modul 10: Marketing and Technology
Be on the wave of new technologies in marketing.
Unit 37: September 25 - October 1, 2023
Neoumarketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 38: October 2-8, 2023
Marketing Automation
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 39: October 9-15, 2023
Innovation marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 40: October 16-22, 2023
Marketing and NFT’s
- 3 Sessions from Teachers
- One Workshop (Q/A session)
October 21, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
October 22, 2023
Final test of the Module
Take the module test and get rating for the module
Module 11: Relationship Marketing
Learn how to build relationships with potential partners and customers.
Unit 41: October 23 - October 29, 2023
Relationship marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 42: October 30 - November 5, 2023
CRM and ECRM
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 43: November 6-12, 2023
Relationship marketing in B2B world
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 44: November 13-19, 2023
Public Relations
- 3 Sessions from Teachers
- One Workshop (Q/A session)
November 18, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
November 19, 2023
Final test of the Module
Take the module test and get rating for the module
Module 12: Green marketing and CSR
Do healthy marketing and make the world a better place.
Unit 45: November 20-26, 2023
Sustainability in business
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 46: November 27 - December 3, 2023
Green marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 47: December 4-10, 2023
Cause-Related Marketing
- 3 Lectures from Teachers
- One Workshop (Q/A session)
Unit 48: December 11-17, 2023
Corporate social responsibilities and marketing ethics
- 3 Sessions from Teachers
- One Workshop (Q/A session)
December 16, 2023
Group Assignment
Complete Assignment of the Module together with other Masters from all over the World
December 17, 2023
Final test of the Module.
Certification and receipt of the final Certificate.
Certification and receipt of the final Certificate.
Get the final Certificate of the program.
→
NMBA Awards
every month
every month
12
Teams with group assignments
12
Masters around the world do practical work monthly
800+
Live Experience
from around
The World
from around
The World
NEXT MBA is more than usual studying format. Join us and become the part of social community with groups and individual assignments.
Become the best in the team and get the NEXT MBA Awards.
Become the best in the team and get the NEXT MBA Awards.
Who is it for?
CMO
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
CEO
Be an effective leader with a sense of trends and motivation to capture new markets.
Marketing expert
Achieve better results by staying on top of the latest trends.
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
Price change
1
EARLY BIRD
Until December 31 you can buy Marketing Mastery at the Early Bird price with a 75% discount ($2990).
2
STANDARD PRICE
From January 01 we will increase the cost to $4490 for one access to the program.
3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than Early price ($5980).
Start:
before
December 31
December 31
-75%
+ Participation at Early Bird price with a discount 50% (if paid before December 31)
+ Online participation in all 12 modules of first-class education program
+ Participation in all Group Assignments
+ Access to the entire community of Marketing Masters from all over the world
+ Personal certificate confirming completion of the program.
+ Online participation in all 12 modules of first-class education program
+ Participation in all Group Assignments
+ Access to the entire community of Marketing Masters from all over the world
+ Personal certificate confirming completion of the program.
January, 16, 2023
MARKETING
MASTERY
MASTERY
$2990
FULL PRICE
$5980
SAVE $2990!
Questions and Answers
When you purchase a program, you have access to the entire course, which lasts 10 modules (10 months of study), and records of additional classes in your account.
Of course we have a course certificate, which means that you have successfully completed a certain number of hours of training and completed all of the course tasks. All certificates have the personal number and your employer will be able to verify its authenticity.
All records of the past modules are saved in the personal account. Also, on the page of each module there are presentations made by the speakers (unless the speaker's privacy policy prohibits making the presentation and video of the speech publicly available). Recordings are posted within 1-2 business days after the broadcast.
You can see the speaker's time on the website and compare your time zone. Time on our website is in UTC+0 timezone. For example, if lecture starts at 12:00 and you living in Berlin, you will start at 13:00 because Berlin have UTC+1 time.
We are glad to see you on the course! Please send email addresses of your colleagues to service@nextmba.com and we will create accounts for them.
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