12 hours of applied Marketing Studies lectures with Laura Greenland, 'Dotty Weddings' founder, lecturer at University of Plymouth

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Social Media Marketing

Dive into the strategies for leveraging various social platforms, dissect the art of creating engaging content, and explore the nuances of community building and influencer marketing. Engage with real-world case studies showcasing successful social media marketing campaigns, empowering you to harness the power of social platforms for brand growth and engagement.

Nov 2 – Nov 28

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

The Future of Marketing

Explore emerging trends in marketing technology, consumer behavior shifts, and the evolution of marketing strategies in a rapidly changing landscape. Engage with visionary insights and predictive analyses to anticipate the future trajectory of marketing, empowering you to stay ahead in an ever-evolving marketing realm.

dec 3 – dec 31

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK

Service Marketing

Delve into the intricacies of customer-centric strategies, the art of creating memorable service experiences, and the innovative approaches reshaping modern service industries. Engage with industry-leading insights, practical frameworks, and case studies that illuminate the evolving landscape of Service Marketing, equipping you to navigate and excel in this dynamic field.

Jan 2 – Jan 30, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK

Strategic Marketing

Explore the foundational frameworks, delve into market analysis techniques, and uncover strategic planning methodologies that underpin successful marketing endeavors. Engage with real-world case studies and contemporary strategies to comprehend the nuances of strategic decision-making in marketing, empowering you to navigate dynamic markets with confidence and insight.

Feb 3 – Feb 29, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies with Christopher Siaw, a marketing academic, PhD, MSc, BSc (Hons)

Digital Marketing

Explore the foundations of digital strategies, dissect the power of various digital channels, and navigate the intricacies of leveraging data and analytics for effective campaigns. Engage with contemporary case studies that highlight successful digital marketing approaches, empowering you to harness the potential of the digital realm for strategic business growth.

Mar 4 – Mar 27, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Africa Makasi, marketing expert, Ph.D. holder, Senior Lecturer in Plymouth University, UK

Consumer Behavior

Explore the psychological intricacies behind consumer decision-making, uncover the factors influencing buyer behavior, and analyze the dynamics shaping consumer preferences in today's market. Engage with real-world case studies and behavioral models that illuminate the complexities of consumer psychology, empowering you to understand and anticipate consumer actions with precision.

Apr 2 – Apr 30, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)

Brand Management

Delve into the core principles behind brand building, dissect the strategies for brand positioning, and explore the intricacies of brand equity and identity creation. Engage with compelling case studies and industry insights that illuminate successful brand management approaches, empowering you to craft, nurture, and strategically position brands in today's competitive landscape.

May 2 – May 30, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Alev Gokce, global leader in strategic marketing and brand building (Coca Cola, PepsiCo, Unilever)

International Marketing

Explore the intricacies of global market entry strategies, dissect the challenges of cross-cultural marketing, and uncover the nuances of adapting marketing campaigns to diverse international markets. Engage with real-world case studies and market analyses that highlight successful international marketing endeavors, empowering you to navigate and excel in the global marketplace.

Jun 1 – jun 27, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Relationship Marketing

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections. Engage with compelling case studies showcasing successful relationship marketing initiatives, empowering you to create and sustain meaningful customer relationships

jul 1 – jul 30, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge

12 hours of applied Marketing Studies lectures with Gjorgjina Sherovska, International speaker, Digital Marketing Strategist at KolorRun

Marketing and Technology

Explore the foundations of building and nurturing customer relationships, dissect the strategies for customer retention and loyalty programs, and examine the impact of personalized marketing approaches on fostering long-term connections within the context of "Marketing and Technologies." Engage with compelling case studies showcasing successful relationship marketing initiatives that leverage the latest technological advancements, empowering you to create and sustain meaningful customer relationships.

aug 3 – aug 29, 2025

Workshops by Lars Silberbauer and Philip Kotler free of charge