Marketing Director Course

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books

The Most Expert Marketing Course

Join 25,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.

52

teachers from international companies and well-known brands.

108

countries are linked to our program.

25 000

students from all over the world have already joined the program.

Greetings from Seth Godin

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books

Chicago

PHILIP KOTLER

Copenhagen

Marisha Lakhiani
MINDVALLEY

California

GUY KAWASAKI
CANVA

Dublin

Dave Morrissey
FACEBOOK

New York

Lars Silberbauer
VIACOM, MTV

London

ALLEN HULL
1000 HEADS

London

Rupert Fleming
SAMSUNG

San Francisco

Eric Oldrin
Meta

San Diego

MARI SMITH
Facebook EXPERT

London

JESSICA GIOGLIO
LAWS OF STORYTELLING

Meet your
Teachers

Our teachers are well-known experts from international companies, and their lessons bridge valuable insights and real life cases.

Learn
from the World's
best

New York

Seth Godin

New York

Kristen Mirek
NICKELODEON

Get a new qualification as a global marketer

Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 6 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.

Digital tools

SMM Trend

Building a strong brand

Marketing analytics

Digital
strategies

Technologies and trends

Explore Modules

6 marketing skills — 12 modules — 12 months of studying.

The course takes place on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.

16:00 - 20:00 (UTC +4)

Dubai, UAE

20:00 - 00:00 (UTC +8)

Singapore

8:00 - 12:00 (UTC -4)

New York, USA

13:00 - 17:00 (UTC +1)

London, UK

4 exclusive lectures for NEXT MBA

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.

Seth Godin

Seth Godin will give 4 exclusive lectures (every 3 months) for NEXT MBA.

Artificial Intelligence - What it is, what works, what doesn’t, and what’s next

Alan will make an overview of Artificial Intelligence today and tomorrow; what’s working, what is not, what’s next?

Alan Patrick

Alan has been using mathematical modelling techniques from university days onwards. He has BSc and MSc degrees in Industrial Engineering, a discipline that uses statistics, operations research, data analysis and systems modelling heavily (These are fundamental building blocks for AI). Over his career he has been management consultant at McKinsey&Co, a Vice President at British Telecom’s Internet division, a dot.com crash survivor, and an entrepreneur.

Also In The Module

Philip Kotler

Session with Philip Kotler about AI and Technology

NEXT MBA Community

Group assignments

Available if enrolled before [month2] [day2]

The Metaverse. What is it and where to find it?

The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.

Rasmus Høgdall

Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.

Also In The Module

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about The Future of Marketing

NEXT MBA Community

Group assignments

business storytelling

Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.

Matthew Luhn

Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business

Watch
the video

Watch the video

MARKETING STRATEGIES

In the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use new marketing strategies to meet customer needs and change the world.

Philip Kotler

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.

SMALL DATA

Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.

Martin Lindstrom

Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”

Also In The Module

Watch the video

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Marketing Analytics

NEXT MBA Community

Group assignments

SEARCh MARKETING

Search Marketing is one of the most effective channels to gain traffic and visibility from search engines, but for many leaders is a discipline difficult to grasp. During this session we will discuss the state of the industry and how it is being disrupted by IA and what CMOs need to know about this marketing channel. We will learn how search engines can help you to reach your target audiences and how to manage your teams to get the most of your search marketing campaigns.

Luis Navarrete Gomez

Luis is Global Head of Digital Marketing, Sr. Director at Liberty Latin America, one of the biggest Telecom groups in the Latam region and leads digital marketing activity and Former Global Director of LEGO. In his time in the company, Luis has shaped the digital marketing experiences in an organization that reaches both B2B and B2C customers in more than 40 markets.

Also In The Module

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Internet Marketing

NEXT MBA Community

Group assignments

СommunicationS
in the era of chaos

How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.

Jody Sunna

VP, Corporate Communications at Philip Morris International

Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.

BUILDING CUSTOMER LOYALTY

Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.

Ken Schmidt

Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.

Also In The Module

Watch the video

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Loyalty Marketing

NEXT MBA Community

Group assignments

THE FUTURE OF CONTENT MARKETING

We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.

Ali May

Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.

Also In The Module

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Content Marketing

NEXT MBA Community

Group assignments

Watch the video

Netflix experience. Leadership strategies.

Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.

Mitch Lowe

Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.

Disruptive Marketing: New trends

Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.

Lars Silberbauer

Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).

Also In The Module

Watch the video

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Trends in Marketing

NEXT MBA Community

Group assignments

Lessons from the President of Starbucks

Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.

Howard Behar

Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.

Watch the video

The Art & Science of Modern MARKETING

How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?

Alex Hunter

Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.

Also In The Module

Watch the video

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Branding

NEXT MBA Community

Group assignments

Launching Next Generation Services

A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.

Brendan Yam

Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios

Also In The Module

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Product Marketing

NEXT MBA Community

Group assignments

DIGITAL — GROWTH MARKETING TOOLS

Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.

Jessica Gioglio

Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.

Watch the video

Also In The Module

Philip Kotler

Available if enrolled before [month2] [day2]

Session with Philip Kotler about Business Growth

NEXT MBA Community

Group assignments

Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.

Implement the newest marketing frameworks. Make important decisions, conquer new heights.

Be an effective leader with a sense of trends and motivation to capture new markets.

Who is it for?

CEO

CMO

Achieve better results by staying on top of the latest trends.

Marketing expert

Connect with us

About NEXT MBA

Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.

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Price change

1

EARLY BIRD

Until [month] [day] you can buy the course at the Early Bird price with a 75% discount ($299).

Limited offer until [month] [day]:
Get access to Philip Kotler's closed group for free. The offer is limited.

2

STANDARD PRICE

From [month2] [day2]we will increase the cost to $598 for one access to the program.

3

FULL PRICE

On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price ($1196).

Enroll in Marketing Director Course before [month2] [day2] and get access to the Philip Kotler closed group!

LIMITED OFFER!

Once a month, on Saturdays after the module of the main program, a closed group of students gathers in zoom together with Philip Kotler, asks him questions and consults. Get access to 12 monthly sessions with Philip Kotler.

The offer is limited. Have time to get into Kotler's Closed Group for free.

September 7 at 12:00 (UTC +0)

+ Participation at Early Bird price with a discount 75% (if paid before [month2] [day2].
+ Free Membership in Philip Kotler's closed group (12 sessions) for enrollment before [month2] [day2]
+ Access to a global community of marketers
+ Participation in all group activities
+ Module recordings in your personal account
+ Personal Certificate of completion of the course

ENROLL NOW

The start of the next group:

MARKETING
DIRECTOR
COURSE

$299

SAVE $897!

Module speakers: Seth Godin, Philip Kotler

FULL PRICE
$1196

Questions and Answers