Learn 6 marketing skills from top executives from Facebook, Samsung, Lego and other companies.
MARKETING DIRECTOR COURSE
Worldwide educational program
Headliner
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
The World's largest
online marketing course
online marketing course
Join 12,000 of the world’s brightest minds in business and marketing, discover and learn new methods of staying online. The all-in-one marketing course will put you on top with the leading marketers and brands.
52
teachers from international companies and well-known brands.
108
countries are linked to our program.
12 K
students from all over the world have already joined the program.
Dublin
ADEBOLA oLOMO
HUBSPOT
HUBSPOT
Chicago
PHILIP KOTLER
Copenhagen
Marisha Lakhiani
MINDVALLEY
MINDVALLEY
California
GUY KAWASAKI
CANVA
CANVA
Dublin
Dave Morrissey
FACEBOOK
New York
Lars Silberbauer
VIACOM, MTV
VIACOM, MTV
London
ALLEN HULL
1000 HEADS
1000 HEADS
London
Rupert Fleming
SAMSUNG
SAMSUNG
New York
Kristen Mirek
NICKELODEON
NICKELODEON
New York
Afonso de Sousa
LINKEDIN
San Diego
MARI SMITH
Facebook
London
JESSICA GIOGLIO
LAWS OF STORYTELLING
LAWS OF STORYTELLING
Meet your
Teachers
Teachers
Our teachers are well-known experts from international companies, and their lessons bridge valuable insights and real life cases.
Learn
from the World's
best
from the World's
best
Actual business course for everyone involved in marketing
Marketing is always changing: new tools, strategies and mechanics appear every day. Stay on top of effective trends with the 6 disciplines of the program, and learn from the marketing executives of Facebook, Samsung, Lego and other famous companies.
Digital tools
SMM
Traffic & leads
Marketing analytics
Digital
strategy
strategy
Marketing
trends
trends
Explore Modules
6 marketing skills — 12 modules — 12 months of studying.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
All modules are broadcast LIVE!
8:00 - 13:00 (UTC -4) — New York, USA
13:00 - 18:00 (UTC +1) — Europe
13:00 - 18:00 (UTC +1) — Europe
15:00 - 20:00 (UTC +3) — Helsinki, Finland
17:30 - 22:30 (UTC +5:30) — New Delhi, India
17:30 - 22:30 (UTC +5:30) — New Delhi, India
21
January 2023
12:00 — 17:00 UTC +0
THE FUTURE OF MARKETING
At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Upcoming Module
Special Bonus Module
28
January 2023
12:00 — 16:00 UTC +0
LEADERSHIP LESSONS from coach #1
This masterclass will show how to create this culture in your team. The culture you have created is your strategy. And the key to success is enhancement of everyone.
Marshall Goldsmith
Dr. Marshall Goldsmith has been recognized as one of the Top Ten Business Thinkers in the World and the top-rated executive coach. His singular ability to get results for top leaders has drawn over 150 CEOs and their management teams to address change in the workplace.
This additional module will be free if you enroll in the course before December 31
Next Module
18
February 2023
12:00 — 17:00 UTC +0
The Art & Science of Modern MARKETING
How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?
Alex Hunter
Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
Special Bonus Module
25
February 2023
12:00 — 16:00 UTC +0
Matthew Luhn:
business storytelling
business storytelling
Matthew Luhn is an author, storytelling consultant & inspirational speaker with over 25 years of experience creating stories and characters most notably at Pixar and The Simpsons. His story credits include the Toy Story films, Monsters Inc., Finding Nemo, Cars, Monsters University, Ratatouille, UP, and many more.
Matthew Luhn
Matthew unpacks the secrets of what makes an impactful story, providing the guidelines to become a master storyteller in business
This additional module will be free if you enroll in the course before December 31
18
March 2023
12:00 — 17:00 UTC +0
MARKETING ANALYTICS.
SMALL DATA
SMALL DATA
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
Next Module
Special Bonus Module
25
March 2023
12:00 — 16:00 UTC +0
How to be a
Confident Leader
Confident Leader
Strong leadership is what separates average businesses from great businesses. It can mean the difference between an entrepreneur creating a brand that thrives - instead of one that merely survives.
You see, I’ve spent the last 30 years studying the most successful leaders in the world. When it comes down to it, their approaches can be copied by anyone, and I’ve shared their systems with thousands of people.
You see, I’ve spent the last 30 years studying the most successful leaders in the world. When it comes down to it, their approaches can be copied by anyone, and I’ve shared their systems with thousands of people.
Brian Tracy
Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.
Brian Tracy has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 70 other countries worldwide.
This additional module will be free if you enroll in the course before December 31
Next module
15
April 2023
12:00 — 17:00 UTC +0
DIGITAL STRATEGY: NON-STANDARD MARKETING
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Kristin Mirek
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
Special Bonus Module
22
April 2023
12:00 — 16:00 UTC +0
Terry Jones:
innovative techniques
innovative techniques
Famous for founding Travelocity.com, Terry Jones has become an influencer in the world of entrepreneurship. He performs numerous live and online speaking lectures. His career path has made him an established authority on innovation in our increasingly digital world.
Terry Jones
His programs on innovation, leadership, and customer relationships are always thought-provoking, entertaining, and customized. Terry Jones will help you use the tools and techniques he’s developed to keep up in our fast-changing world.
This additional module will be free if you enroll in the course before December 31
Next Module
13
May 2023
12:00 — 17:00 UTC +0
СommunicationS
in the era of chaos
in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
VP, Corporate Communications at Philip Morris International
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Special Bonus Module
20
May 2023
12:00 — 16:00 UTC +0
Ken Schmidt: BUILDING CUSTOMER LOYALTY
Ken Schmidt is a top customer loyalty virtual speaker, author, and former Director of Communications at Harley-Davidson Motor Company.
Ken Schmidt
Ken will share ideas and real cases to build a perfect customer base. Learn how to build a passionately committed corporate culture and develop leaders who inspire and motivate their employees.
This additional module will be free if you enroll in the course before December 31
Next Module
10
June 2023
12:00 — 17:00 UTC +0
DIGITAL TOOLS: CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
Special Bonus Module
17
June 2023
12:00 — 16:00 UTC +0
Mitch Lowe:
decision
MAKING
decision
MAKING
Mitch Lowe is a top business speaker, former COO of Redbox, and VP of Business Development and Strategic Alliances for Netflix. Under his leadership as president, Redbox became the third-largest video rental business in America, growing $1.5 billion in profit.
Also In The Module
Mitch Lowe
Headliner
Mitch will share with you his experience and teach how to simplify your business and create profitable products using analytical thinking and leadership decisions.
Jessica Gioglio
Marketing Innovator and Author, The Power of Visual Storytelling and The Laws of Brand Storytelling
This additional module will be free if you enroll in the course before December 31
Next Module
8
July 2023
12:00 — 17:00 UTC +0
Disruptive Marketing: New trends
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Special Bonus Module
15
July 2023
12:00 — 16:00 UTC +0
Principles from the President of Starbucks
Howard Behar's career spans over 50 years in consumer-oriented companies across multiple industries. The former president of Starbucks Coffee Company North America and Starbucks Coffee International spent a combined 21 years helping grow the company into a worldwide phenomenon.
Howard Behar
Personal leadership must be shown at all levels of company management. However, no leader wants to be feared by his employees. Learn the principles of a true leader who can approach the employee and motivate them to improve your brand and product.
This additional module will be free if you enroll in the course before December 31
5
August 2023
12:00 — 17:00 UTC +0
DIGITAL TOOLS: ADVERTISING TRENDS
Why do some customers buy a product while others don't? How much does it cost to invest in advertising? We will update the data skills with the final result and teach you how this can help develop the business further.
Dave Morrissey
Director of partnerships at VidMob technology platform. He develops skills in team management, market research, branding, and social media. Dave has 6 years experience as Lead Client Solutions Strategist at Facebook.
Next Module
12
August 2023
12:00 — 17:00 UTC +0
ENTREPRENEURSHIP and The Bezos Strategies
This Masterclass reveals proven techniques that 1,000’s of business people use to create financial freedom.
You will learn how to achieve your business, personal and financial goals without burning yourself out in the process!
You will learn how to achieve your business, personal and financial goals without burning yourself out in the process!
Steve Anderson
Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller.
Special Bonus Module
This additional module will be free if you enroll in the course before December 31
Next Module
2
September 2023
12:00 — 17:00 UTC +0
Launching Next Generation Services
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Brendan Yam
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
Special Bonus Module
9
September 2023
12:00 — 17:00 UTC +0
Building
Back
Simpler
Ken will shine a light on the elements of simplicity that have driven the success of Apple and other companies, enabling them to outthink their competitors.
Ken Segall
Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM
This additional module will be free if you enroll in the course before December 31
7
October 2023
12:00 — 17:00 UTC +0
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
Next Module
Special Bonus Module
14
October 2023
12:00 — 16:00 UTC +0
Daniel Goleman:
EI & THE FUTURE OF WORK
EI & THE FUTURE OF WORK
Daniel Goleman, the leading authority on Emotional Intelligence, brings good news: Even as AI continues to automate logic-based tasks—such as diagnosing medical cases and managing investments—the human skills that technology cannot replace will become increasingly important.
Daniel Goleman
In this engagement, Daniel Goleman invites you to consider emotional intelligence and its growing importance as we navigate a future workplace transformed by technology and new norms created by outside forces like the COVID-19 pandemic. Dive into proven strategies for developing emotional intelligence and how these strategies let you and your organizations evolve and remain relevant in the digital age.
Daniel Goleman is an author and science journalist. For twelve years, he wrote for The New York Times. His 1995 book Emotional Intelligence was on The New York Times Best Seller list for a year-and-a-half, a best-seller in many countries, and is in print worldwide in 40 languages.
This additional module is free if the course is enrolled before December 31
4
November 2023
12:00 — 17:00 UTC +0
Marketing Campaigns and Branding
There are plenty of ways to leverage marketing campaigns to drive your marketing objectives. Why do some customers buy a product while others don't? How much does it cost to invest in advertising? Find out in this module about marketing campaigns and branding.
Adebola Olomo
Adebola is a top-tier team lead with extensive experience in Marketing Strategy, Business Development, Partnership Management and Digital Marketing. With an MSc in marketing and over 10 years of practical experience within the marketing field. She is currently responsible for customer onboarding at HubSpot.
Next Module
2
December 2023
12:00 — 17:00 UTC +0
DIGITAL — GROWTH MARKETING
TOOLS
TOOLS
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Jessica Gioglio
Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.
Next Module
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals. All lectures and Q&A sessions are held virtually. If you miss a lesson, you can view its recording in your personal account.
Our teachers: Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
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VIDEO REVIEWS
1
EARLY BIRD
Until December 31 you can buy the course at the Early Bird price with a 75% discount ($299).
Limited offer until December 31:
Buy One — Get One Free.
Buy one membership for yourself and get another one as a present to give it to your colleague, partner, or friend.
Limited offer until December 31:
Buy One — Get One Free.
Buy one membership for yourself and get another one as a present to give it to your colleague, partner, or friend.
2
STANDARD PRICE
From January 01 we will increase the cost to $598 for one access to the program.
3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price ($1196).
Price change
1
EARLY BIRD
Until December 31 you can buy the course at the Early Bird price with a 75% discount ($299).
Limited offer until December 31:
Purchase Marketing Director Course and Get 10 Free Bonus modules about management and leadership from top managers of famous brands.
Limited offer until December 31:
Purchase Marketing Director Course and Get 10 Free Bonus modules about management and leadership from top managers of famous brands.
2
STANDARD PRICE
From January 01 we will increase the cost to $598 for one access to the one program. No Bonus modules.
3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price ($1196).
January, 21 at 12:00 (UTC +0)
+ Participation at Early Bird price with a discount 75%
+ 10 Bonus Modules if paid before December 31
+ Online participation in all 12 modules of first-class training with live Q&A
+ Module recordings in your personal account after broadcasts
+ Personal Certificate of completion of the course
+ 10 Bonus Modules if paid before December 31
+ Online participation in all 12 modules of first-class training with live Q&A
+ Module recordings in your personal account after broadcasts
+ Personal Certificate of completion of the course
-75%
before
December 31
December 31
Start:
MARKETING DIRECTOR
COURSE
COURSE
$299
FULL PRICE
$1996
$1996
SAVE $897!
Questions and Answers
When you purchase a program, you have access to the entire course, which lasts 12 modules (12 months of study), and records of additional classes in your account.
Of course we have a course certificate, which means that you have successfully completed a certain number of hours of training and completed all of the course tasks. All certificates have the personal number and your employer will be able to verify its authenticity.
All records of the past modules are saved in the personal account. Also, on the page of each module there are presentations made by the speakers (unless the speaker's privacy policy prohibits making the presentation and video of the speech publicly available). Recordings are posted within 1-2 business days after the broadcast.
You can see the speaker's time on the website and compare your time zone. Time on our website is in UTC+0 timezone. For example, if lecture starts at 12:00 and you living in Berlin, you will start at 13:00 because Berlin have UTC+1 time.
We are glad to see you on the course! Please send email addresses of your colleagues to service@next.university and we will create accounts for them.
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