Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Explore Modules
6marketing skills — 10 modules — 10months of studying.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
All modules are broadcast LIVE!
8:00 - 13:00 (UTC -4) — New York, USA 13:00 - 18:00 (UTC +1) — Europe
15:00 - 20:00 (UTC +3) — Helsinki, Finland 17:30 - 22:30 (UTC +5:30) — New Delhi, India
Upcoming Module
27
August 2022
12:00 — 17:00 UTC +0
Disruptive Marketing: New trends
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Headliner
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
Next Module
20
September
12:00 — 17:00 UTC +0
DIGITAL TOOLS: CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
1
October 2022
12:00 — 17:00 UTC +0
THE FUTURE OF MARKETING
At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Next Module
19
November 2022
12:00 — 17:00 UTC +0
DIGITAL — GROWTH MARKETING TOOLS
Learn how to grow your business from the ground up by successfully implementing digital strategies. Make breakthrough growth with a variety of tools.
Jessica Gioglio
Jessica Gioglio is a recognized marketing innovator and international speaker. Throughout her career, Jessica has combined the power of storytelling and growth marketing to deliver award-winning programs and results for best-in-class companies such as Dunkin’ Donuts, TripAdvisor and Sprinklr.
Next Module
Next Module
17
December 2022
12:00 — 17:00 UTC +0
DIGITAL STRATEGY: BRAND PERFORMANCE
Are you creating an entirely new brand or managing a brand through a significant transformation? Co-branding or building a solid brand? You will learn and decide what is best for you in the module.
Sara Riis-Carstensen
Successful Global Director of brand development at LEGO and the Leading Innovator of De Beers, Carlsberg, and Giorgio Armani. From marketing and branding to content creation and digital engagement, Sara cooperates with customers across the world's best digital chanels.
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Headliner
Next Module
21
January 2023
12:00 — 17:00 UTC +0
FUTURE MARKETING: METAVERSE
Marketing is changing and brands are creating a presence in the Metaverse today. Stay up to date with NFT and Web 3.0 trends and change your company's strategy before it was too late.
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
Gary Vaynerchuk — Headliner
Gary Vaynerchuk
18
February 2023
12:00 — 17:00 UTC +0
WORLD DIGITAL STRATEGY
Are you creating an entirely new brand or managing a brand through a significant transformation? Co-branding or building a solid brand? You will learn and decide what is best for you in this module.
Hussein M. Dajani
Hussein's core expertise lies in the Digital Marketing and Tech space, evolving over the years from a pure player marketeer. He works for Deloitte Digital in the Middle East as an Advertising, Marketing and Commerce partner.
Next Module
18
March 2023
12:00 — 17:00 UTC +0
DIGITAL TOOLS: MARKETING ANALYTICS
Why do some customers buy a product while others don't? How much does it cost to invest in advertising? We will update the data skills with the final result and teach you how this can help develop the business further.
Dave Morrissey
Director of partnerships at VidMob technology platform. He develops skills in team management, market research, branding, and social media. Dave has 6 years experience as Lead Client Solutions Strategist at Facebook.
Next Module
Next module
15
April 2023
12:00 — 17:00 UTC +0
DIGITAL STRATEGY: NON-STANDARD MARKETING
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Kristin Mirek
Headliner
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
Next Module
13
May 2023
12:00 — 17:00 UTC +0
СommunicationS in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
Headliner
VP, Corporate Communications at Philip Morris International
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
August, 27 at 12:00 (UTC +0)
+ Participation at Early Bird price with a discount 75% (if paid before December 31) + Additional Access if paid before December 31 + Online participation in all 10 modules of first-class training with live Q&A + Module recordings in your personal account after broadcasts + Personal Certificate of completion of the course