Special offer for NEXT MBA Students!
Enroll today on favorable terms!
Enroll today on favorable terms!
MARKETING DIRECTOR COURSE
Worldwide educational program
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University.
Philip Kotler
Headliner
Greetings from Philip Kotler
The Father of modern marketing,
Professor of International Marketing at the Kellogg School of Management at Northwestern University
Professor of International Marketing at the Kellogg School of Management at Northwestern University
Explore Modules
6 marketing skills — 10 modules — 10 months of studying.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
The course takes place once a month on Saturdays in the worldwide live-broadcast. All lectures and Q&A sessions are held online. If you miss a lesson, you can view its recording in your personal account.
All modules are broadcast LIVE!
8:00 - 13:00 (UTC -4) — New York, USA
13:00 - 18:00 (UTC +1) — Europe
13:00 - 18:00 (UTC +1) — Europe
15:00 - 20:00 (UTC +3) — Helsinki, Finland
17:30 - 22:30 (UTC +5:30) — New Delhi, India
17:30 - 22:30 (UTC +5:30) — New Delhi, India
17
December 2022
12:00 — 17:00 UTC +0
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus has worked in the tech and creative industry for more than 20 years. His last role was a Creative Lead for Meta in Denmark and Norway. He was Nordic lead on the Metaverse and has spoken, guided and helped business and cultural institutions across the globe finding their legs in web 3.0.
Upcoming Module
21
January 2023
12:00 — 17:00 UTC +0
THE FUTURE OF MARKETING
At the lecture on the future of marketing, the author of the book "Marketing 5.0", the famous promoter of “4 Ps Marketing” Philip Kotler explains how marketers can use / use technology to meet customer needs and change the world.
Philip Kotler
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world.
Next Module
Next Module
18
February 2023
12:00 — 17:00 UTC +0
The Art & Science of Modern MARKETING
How do you get new customers, and more importantly, how do you create LOYAL customers who come back often and feel compelled to spread the word about what you do? Ultimately, how do you get people to LOVE your brand?
Alex Hunter
Alex Hunter served as the global Head of Digital for the Virgin Group, curating the entire Virgin brand’s global digital strategy, as well as Sir Richard Branson’s personal digital strategy.
18
March 2023
12:00 — 17:00 UTC +0
MARKETING ANALYTICS.
SMALL DATA
SMALL DATA
Martin Lindstrom will show and discuss how Small Data has been instrumental in the turnaround success of numerous companies around the world, in shipping, banking, retail, fashion, and food and beverage.
Martin Lindstrom
Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. TIME Magazine has named Lindstrom one of the “World’s 100 Most Influential People”
Next Module
Next module
15
April 2023
12:00 — 17:00 UTC +0
DIGITAL STRATEGY: NON-STANDARD MARKETING
Kristin and other speakers will explain how to promote traditional media through non-traditional methods. What's next for traditional and non-traditional forms of marketing?
Kristin Mirek
Former Senior Vice President at Nickelodeon, Digital Marketing Consultant
Next Module
13
May 2023
12:00 — 17:00 UTC +0
СommunicationS
in the era of chaos
in the era of chaos
How to communicate to managers, how to communicate with clients in an era of instability and unpredictability — we will learn on the module.
Jody Sunna
VP, Corporate Communications at Philip Morris International
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Jody Sunna joined Philip Morris International (PMI) in 2018 after nearly a decade at Havas PR North America. A never smoker, she joined PMI for the unique opportunity to drive change—helping the company achieve its delivery of a smoke-free future. With 20 years of experience guiding and shaping brands and supporting their corporate, cause, and crisis work, Sunna mixes a passion for social change with a marketer’s wisdom to ensure results. Sunna is a graduate of Purdue University and currently lives in Lausanne, Switzerland.
Next Module
10
June 2023
12:00 — 17:00 UTC +0
DIGITAL TOOLS: CONTENT MARKETING
We will learn new ways to work with content, make a product recognizable and noteworthy in social networks, create popular content, and build a powerful personal brand.
Ali May
Founder & Creative Director at «Mayhart». Journalist, writer and producer. He worked as the Iran Reporter for Bloomberg News and UK Correspondent for euronews.
Next Module
8
July 2023
12:00 — 17:00 UTC +0
Disruptive Marketing: New trends
Let's dive into the promotion of social networks: we will develop individual SMM strategies, increase brand reputation and create a thriving community on Instagram, Facebook, TikTok, and other social networks.
Lars Silberbauer
Lars transformed LEGO from a brand with zero social media network into one of the most influential digital leaders in the world. Mr. Silberbauer is currently working as Global Head of Brand, Marketing, and Digital at the Olympics (IOC).
5
August 2023
12:00 — 17:00 UTC +0
DIGITAL TOOLS: ADVERTISING TRENDS
Why do some customers buy a product while others don't? How much does it cost to invest in advertising? We will update the data skills with the final result and teach you how this can help develop the business further.
Dave Morrissey
Director of partnerships at VidMob technology platform. He develops skills in team management, market research, branding, and social media. Dave has 6 years experience as Lead Client Solutions Strategist at Facebook.
Next Module
Next Module
2
September 2023
12:00 — 17:00 UTC +0
Launching Next Generation Services
A good leader is someone who inspires a positive work environment and encourages teamwork by creating an exciting vision for employees, who innovates and embraces change, and who takes risks and thinks long-term. Learn how to launch Next Generation Services.
Brendan Yam
Former Senior Vice-President and General Manager, Paramount/ViacomCBS International Digital Studios
Who is it for?
CMO
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
CEO
Be an effective leader with a sense of trends and motivation to capture new markets.
Marketing expert
Achieve better results by staying on top of the latest trends.
Start:
before
December 31
December 31
-50%
+ Participation at Early Bird price with a discount 75% (if paid before December 31)
+ Additional Access if paid before December 31
+ Online participation in all 10 modules of first-class training with live Q&A
+ Module recordings in your personal account after broadcasts
+ Personal Certificate of completion of the course
+ Additional Access if paid before December 31
+ Online participation in all 10 modules of first-class training with live Q&A
+ Module recordings in your personal account after broadcasts
+ Personal Certificate of completion of the course
December, 17 at 12:00 (UTC +0)
MARKETING DIRECTOR
COURSE
COURSE
$249
FULL PRICE
$499
$499
SAVE $250!
PRICE INCREASES IN
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Contact email:
service@nextmba.online
Contact email:
service@nextmba.online
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