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Course program
About
Course program
About
Become a certified professional in marketing and management with famous teachers and experts from Google, Netflix, Starbucks, and other companies.
NEXT MBA course
Worldwide educational program
Seth Godin
James Clear
Philip Kotler
The World’s largest
online course
Join 50,000 of the world’s brightest minds in business and management, discover and learn new methods of staying online. The all-in-one management course will put you on top with the leading managers and brands.
56
teachers from international companies and well-known brands.
93
countries are linked to our program.
50,000
students from all over the world have already joined the program.
Meet the main speakers for the course
Matthew Luhn, a storytelling expert with Pixar, brings decades of creative experience. His work on iconic films like "Toy Story" and "Finding Nemo" reflects his storytelling mastery.
Matthew Luhn
Matthew, a sought-after speaker and consultant, inspires global audiences by sharing invaluable insights on storytelling's influence in business and innovation.
Marshall Goldsmith, a seasoned executive coach and influential author, brings decades of expertise in leadership development to professionals worldwide.
Marshall Goldsmith
James Clear, a respected author, focuses on habit formation and behavioral psychology. His internationally acclaimed book, "Atomic Habits," resonates globally.
James Clear
Through engaging writing and impactful speaking engagements, James empowers individuals to cultivate positive habits, fostering lasting transformations.
Renowned for his impactful work in behavioral change, he's significantly reshaped leadership strategies for numerous global organizations, leaving an enduring legacy in the business realm.
Brian Tracy, CEO of Brian Tracy International and a renowned author, specializes in personal and business development training.
Brian Tracy
With over 1,000 companies consulted, seminars delivered to millions in 75 countries annually, and 100+ translated books along with 300+ audio/video programs, Tracy's expertise has profoundly impacted lives worldwide.
Watch the video
Watch the video
Watch the video
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades. His profound impact resonates through influential books, notably the cornerstone "Marketing Management," shaping marketing education worldwide.
Philip Kotler
As an esteemed author, professor, and consultant, Kotler's legacy redefines the very essence of contemporary marketing practice.
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".
SETH GODIN
Martin Lindstrom, recognized by TIME Magazine as one of the "World's 100 Most Influential People”
Martin Lindstrom
The founder and chairman of Lindstrom Company, a global leader in brand and culture transformation operating across five continents and more than 30 countries.
Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.
Lars Silberbauer, a seasoned leader at Nokia Phones and the International Olympic Committee, ascended from the Danish Broadcasting Corporation to impactful positions at LEGO.
LARS SILBERBAUER
Recognized at Cannes Lions 2017, he's a Top 25 Marketing Innovator in EMEA, inspiring with innovative strategies globally.
Philip Kotler, globally acclaimed as the "Father of Modern Marketing," boasts a career spanning over six decades.
Watch the video
Watch the video
Watch the video
Watch the video
christina tracy stein
BOOKING.COM
Jeff Hoffman
STARBUCKS
Howard Behar
CNN, Vodafone
Millen Stamatov
COACH #1
BEZOS LETTERS
Steve Andersen
Jack Canfield
CHR.Hansen
Michael Tracy
Erlanda Upton Augustsson
disney
MATTHEW LUHN
Jody Sunna
1000 HEADS
ALLEN HULL
FACEBOOK
Dave Morrissey
Kristen Mirek
SAMSUNG
CANVA
GUY KAWASAKI
Rupert Fleming
FACEBOOK EXPERT
JESSICA GIOGLIO
MARI SMITH
VIACOM, MTV
LARS SILBERBAUER
PHILIP MORRIS
TRIPADVISOR
NICKELODEON
PARAMOUNT
Brendan Yam
BLOOMBERG
Ali May
Adebola Olomo
ALEX HUNTER
Africa Makasi
VIACOM, MTV
LARS SILBERBAUER
Plymouth university
HUBSPOT
Enrique Rueda
NESTLE
SAMSUNG
Victor Park
NP DIGITAL
Neil Patel
VIRGIN GROUP
Viable business
education for all managers worldwide
Quality of business education is highly dependent on the instructors and their expertise. Following extensive research, our team of qualified professionals identified the top 6 skills required for transformational, innovative and organizational growth and curated modules for business executives.
AI
Corporate Development
Leadership
Strategy
Marketing
Human Resources
Explore Modules
36 subjects 36 modules — 12 months of studying.

The course takes place on Saturdays, once a month, with an online worldwide broadcast. All classes are held live with the opportunity to ask your questions. If you miss a lesson, you can view its recording in your personal account.
8:00 - 12:00 (UTC -4)
New York, USA
13:00 - 17:00 (UTC +1)
London, UK
16:00 - 20:00 (UTC +4)
Dubai, UAE
20:00 - 00:00 (UTC +8)
Singapore
exclusive 'atomic habits' WORKSHOP for NEXT MBA
James Clear is a highly acclaimed author and speaker, best known for his transformative book "Atomic Habits." A leading expert in habit formation and productivity, Clear's insights have inspired countless individuals globally to cultivate positive habits for lasting success. His impactful speaking engagements and influential writings solidify his position as a prominent figure in the field of personal development.
James Clear
exclusive lectures for NEXT MBA
Seth Godin is a renowned American author, entrepreneur, and marketing guru, author of best-sellers "Permission Marketing" and "Purple Cow".

Seth is also an entrepreneur, best-selling author, and speaker. In addition to launching one of the
most popular blogs in the world, he has written 20 best-selling books.

Seth Godin will give 3 exclusive lectures for NEXT MBA Students this year.
Seth Godin
Lars Silberbauer is known for his significant contributions as Global Head of Brand at the International Olympic Committee, Senior VP at Viacom, and CMO for Nokia. He's acclaimed as a top speaker, notably at Cannes Lions 2017. Starting his digital odyssey in 2008 with the Danish Broadcasting Corporation, he escalated to Senior Global Director of Digital at LEGO. Celebrated as a Top 25 Marketing Innovator in EMEA by Holmes Report in 2015, Lars's strategies profoundly influence the global market.
What you will learn from the module:
We will explore the cognitive, emotional, and social factors influencing leadership in today's volatile environment, delve into the qualities of effective leaders, and analyze trends and challenges shaping modern leadership strategies. By the conclusion, you'll possess a nuanced understanding of what drives successful leadership, enabling you to craft visionary strategies that resonate with and motivate teams and organizations effectively.
Leadership in a Changing World
Lars Silberbauer
Also In The Module:
Group assignments
Workbook
Adebola, a tech enthusiast with a law background, excels in Marketing, Web Development, PR, and Tech Consultancy. She founded a Digital Communications firm in 2009 and has significantly impacted multinational corporations. Now at HubSpot and leading Women in AI Ireland. A mentor to 60+, Adebola holds a Law degree, an MSC in Marketing, and has earned accolades including KMPG's Outstanding Young Person of the Year and a spot among the top 25 Leading Africans in PR.
What you will learn from the module:
Let's dive into how AI is transforming content marketing, from personalized content creation to data-driven strategies and automation. We'll explore cutting-edge tools, AI's role in content optimization, and its impact on consumer engagement. By the end, you'll have a comprehensive understanding of how to leverage AI in your content marketing efforts, enabling you to craft highly effective, targeted campaigns that connect with audiences and elevate your brand in a crowded digital landscape.
AI & the Future of Content Marketing
Adebola Olomo
Also In The Module:
Group assignments
Workbook
Hubert is a strategic communicator, entrepreneur, and academic professor. Drives sales and builds brand reputation. Trusted advisor with a unique network, generating revenue with digital business strategies for top brands like Google, Facebook, and LinkedIn. Co-author of "Little Black Book of PR."
What you will learn from the module:
Uncover the secrets to transforming service marketing into an exponential business growth engine. We'll delve into innovative service design, customer experience enhancement, and leveraging digital technologies for service differentiation. By journey's end, you'll master the strategies to elevate your service offerings, creating unmatched value that propels customer loyalty and positions your business for remarkable, scalable growth in the competitive marketplace.
Creating Exponential Business from Service Marketing
Hubert Gralish
Also In The Module:
Group assignments
Workbook
Rasmus is a seasoned industry veteran with an impressive track record spanning two decades in the dynamic intersection of tech and creativity. As the former Creative Lead for Meta in Denmark and Norway, he has been at the forefront of cutting-edge innovation, shaping digital experiences that resonate with audiences worldwide.
What you will learn from the module:
There are many myths, misconceptions and misunderstandings on how branding works on social media. Most of them originate in the early days of social and online marketing and even though times have changed, it seems the old best practices still prevail. Learn how to approach social marketing, capture attention with creativity and structure your approach to online marketing, so each campaign becomes a learning journey.
Branding in Social Media
Rasmus Høgdall
Also In The Module:
Group assignments
Workbook
Ambreena is an experienced digital advertising leader with 15 years shaping global brand strategies. Currently spearheading Digital and Media planning at Zurich Insurance. Notable roles at adidas Originals, pioneering luxury collaborations and Metaverse entry, and LEGO, driving award-winning digital products and YouTube dominance. Agency background includes strategic content creation for major brands like Tesco, Pepsi, Unilever, and Virgin.
What you will learn from the module:
Let's explore the journey of brands entering the metaverse, focusing on how digital realms offer unique opportunities for engagement, branding, and new marketplaces. We'll delve into strategies for establishing brand presence, creating immersive experiences, and harnessing the potential of virtual goods and spaces. By the conclusion, you'll understand how to navigate and leverage the metaverse to innovate your brand's interaction with consumers, opening up avenues for unprecedented growth and connection in this rapidly evolving digital frontier.
Taking Adidas into the Metaverse
Ambreena Budaly
Also In The Module:
Group assignments
Workbook
Seth Godin, a renowned American author, entrepreneur, and marketing guru, is celebrated for his influential work in business and leadership. With bestsellers like 'Permission Marketing,' 'Purple Cow,' and 'The Linchpin,' he's known for transformative insights. Business Week named 'Linchpin' among the "20 best books by the most influential thinkers in business." What sets Godin apart is his emphasis on generosity in business, promoting a spirit of sharing over mere transactions.
What you will learn from the module:
Throughout this module, participants will immerse themselves in the dynamic world of Creative Marketing. You'll explore the principles of creative campaigns, the psychology of visual storytelling, and the impact of disruptive marketing strategies. By the conclusion, you'll possess the tools and insights to ideate and execute innovative marketing campaigns that captivate audiences, foster brand engagement, and drive impactful results in today's competitive market.
Creative Marketing
Seth Godin
Also In The Module:
Group assignments
Workbook
Alan is a seasoned consultant and entrepreneur with roles at McKinsey, Deloitte, and British Telecom. He co-founded Agile Elephant, Broadsight Ltd, and the award-winning DataSwarm Ltd. Alan holds BSc and MSc degrees in Industrial Engineering.
What you will learn from the module:
Let's embark on a deep dive into the realm of Artificial Intelligence and Machine Learning, exploring their foundational concepts, real-world applications, and the transformative potential they hold. We'll unravel the complexities of algorithms, data analytics, and predictive modeling, highlighting how they drive innovation across industries. By the end of this exploration, you'll possess a solid understanding of AI and Machine Learning's roles in shaping the future, equipped with the insights to harness their power for solving complex challenges and driving forward technological advancements.
Understanding Artificial Intelligence. Machine Learning
Alan Patrick
Also In The Module:
Group assignments
Workbook
Will Scougal is a dynamic innovator with a career defined by shaping the digital frontier. He was a Head of Brand Strategy at Twitter UK and later moving to Snap Inc. Will"s instrumental role in revolutionizing Snap"s creative strategy speaks volumes about his visionary prowess. Today, his legacy inspires the fusion of technology and creativity across industries.
What you will learn from the module:
Embark on a journey into the dynamic world of social media marketing, where engagement reigns supreme. With the ever-evolving landscape of digital advertising, understanding how to captivate the most engaged audiences on social media is essential. Will Scougal, an expert in this field, will be your guide through the strategies and insights that enable marketers to connect with their audience on a deeper level.
Social Media Marketing
Will Scougal
Also In The Module:
Group assignments
Workbook
Social Media Expert/Consultant at Nick Guillory Marketing. Boasting 15 years of experience, Nick had the privilege of working with some of the most well-known brands worldwide: Disney, MTV, Shutterstock. Also Nick launched Tasty and brought in over 250 million followers across Facebook, Twitter, Instagram, YouTube, and Pinterest
What you will learn from the module:
Let's examine the pivotal role video has played in revolutionizing social media and enhancing digital strategies. We'll delve into the evolution of video content, its impact on user engagement, and strategies for effectively integrating video into your social media plans. By exploring successful case studies and the latest trends, you'll gain the skills to create compelling video content that resonates with your audience, amplifies your digital presence, and drives your brand's message home in the visually driven world of today's social media landscape.
Using Video to Better Present Your Digital Strategy
Nick Guillory
Also In The Module:
Group assignments
Workbook
Jasmine Beausoleil has collaborated with META as a marketing partner and has been an educator at various colleges, entrepreneurial schools, and groups across Canada for over nine years. Utilizing her expertise in human behavior and design, she has also served as a consultant for political lobbyists, helping organizations secure political support to achieve their objectives. Jasmine is the entrepreneur behind two startups and has recently ventured into real estate investment, transforming a $300k project into a $750k venture.
What you will learn from the module:
We will learn how to conceptualize and execute customer-centric approaches, design impactful service experiences, explore innovative marketing techniques tailored for service industries, and analyze real-world case studies to apply these concepts in diverse business contexts.
Caring About Clients is ROI Positive in Business
Jasmine Beausoleil
Also In The Module:
Group assignments
Workbook
Philip Kotler is a globally acclaimed author, professor, and consultant, often referred to as the "Father of Modern Marketing." With a career spanning over six decades, he has left an indelible mark on the marketing world. Philip has authored numerous influential books, including the seminal "Marketing Management," which has become a cornerstone of marketing education worldwide.
What you will learn from the module:
Join us for a captivating lecture on the future of marketing, where we'll dive into how evolving technologies, changing consumer behaviors, and global trends are reshaping marketing strategies for the future. Expect insightful discussions on the necessity of personalization, the emerging potential of new media, and effective strategies for brands aiming to excel in an increasingly complex marketplace.
The future of Marketing
Philip Kotler
Also In The Module:
Group assignments
Workbook
Rishi Mohan, Head of Marketing at Nuverse, ByteDance's gaming publisher, is renowned for his mind-blowing brand activations. With a career spanning finance, technology, and gaming, he has held key roles at top companies like Riot Games and 505 Games. Rishi's strategic vision has fueled the growth of global brands, and he"s played a pivotal role in shaping Riot Games' brand identity. He's an expert in his field, holding an MBA from UCLA Anderson School of Management and frequently teaching seminars at colleges nationwide.
What you will learn from the module:
Learn how to navigate the changing dynamics of marketing, harness emerging trends, and achieve impactful results in an era of constant transformation. Don't miss this opportunity to gain valuable insights from a marketing powerhouse and elevate your campaign strategies for today"s dynamic world.
How to do Large Campaigns in the Changing World
Rishi Mohan
Also In The Module:
Group assignments
Workbook
Matthew Luhn, a storytelling expert with Pixar, brings decades of creative experience. His work on iconic films like "Toy Story" and "Finding Nemo" reflects his storytelling mastery. Matthew, a sought-after speaker and consultant, inspires global audiences by sharing invaluable insights on storytelling's influence in business and innovation.
What you will learn from the module:
Learn about strategic planning, competitive advantage, and the importance of adaptability through concise case studies and practical frameworks. This session promises to sharpen your strategic thinking and execution skills, making you ready to tackle market changes and drive organizational growth efficiently. Ideal for entrepreneurs and professionals alike, it's a compact yet comprehensive guide to mastering the dynamics of strategic management in the modern business environment.
Strategic Management
Matthew Luhn
Also In The Module:
Group assignments
Workbook
Waldemar is CEO/Managing Director/Board Member of BiG companies from FMCG sector, expert in management of big companies, thousands of employees, 11 countries, 3 continents. Board Member of Hilton Food Group, CEO of Quality Food Group, Strategic Advisor/Coach/Trainer of McDonalds, Mokate, Goodvalley, Żabka Poland, Maczfit, Synthos, Stock and Henkel.
Currently strategic Advisor for companies in Europe, Advisory Board Member for Humanites Institute which is think tank for new trends in society.
What you will learn from the module:
Throughout this module, participants will immerse themselves in Management and Organizational Behavior. You'll explore leadership theories, team dynamics, decision-making processes, and strategies for fostering a positive organizational culture. By the conclusion, you'll possess a nuanced understanding of management principles and organizational behavior, equipped to lead teams and drive organizational success.
Management and Organizational Behavior
Waldemar Skorupka
Also In The Module:
Group assignments
Workbook
Lars Silberbauer is known for his significant contributions as Global Head of Brand at the International Olympic Committee, Senior VP at Viacom, and CMO for Nokia. He's acclaimed as a top speaker, notably at Cannes Lions 2017. Starting his digital odyssey in 2008 with the Danish Broadcasting Corporation, he escalated to Senior Global Director of Digital at LEGO. Celebrated as a Top 25 Marketing Innovator in EMEA by Holmes Report in 2015, Lars's strategies profoundly influence the global market.
What you will learn from the module:
This session will unveil the secrets behind building a winning social media presence, from engaging content creation to fostering vibrant online communities. Discover the innovative tactics and strategic planning that can catapult a brand to the forefront of digital engagement, driving brand loyalty and customer interaction to unprecedented levels. Whether you're looking to revitalize your company's social media strategy or curious about the dynamics of digital success, this lecture offers valuable lessons on achieving excellence in the ever-evolving landscape of social media marketing.
How Lego Became World Champions of Social Media
Lars Silberbauer
Also In The Module:
Group assignments
Workbook
Steve Anderson, M.A., with over 35 years in the insurance industry, has been pivotal in bridging technology and insurance. A renowned speaker, he has shared his insights with companies like SAFECO and Nationwide, and at numerous state insurance associations. Anderson, who also teaches and writes for the sector, authored "The Bezos Letters," offering strategies for business growth akin to Amazon's. His role as a LinkedIn "thought leader" with 340,000 followers underscores his influence in technology and innovation.
What you will learn from the module:
Unlock the playbook of success used by industry titan Amazon with Steve Anderson's enlightening lecture, "Grow Your Business like Amazon." As a seasoned business strategist and entrepreneur, Anderson provides invaluable insights into the methodologies and tactics employed by Amazon to achieve unparalleled growth and dominance in the market.
Grow Your Business like Amazon
Steve Andersen
Also In The Module:
Group assignments
Workbook
Jeff Hoffman is an acclaimed entrepreneur, CEO, speaker, author, and producer with notable achievements across business and entertainment. He co-founded startups like Priceline.com and uBid.com, leaving a significant mark on e-commerce. Beyond business, he's produced award-winning films, music, and TV. A bestseller author and motivational speaker, Hoffman inspires worldwide, blending entrepreneurial insight with creative flair.
What you will learn from the module:
We will delve into operational strategies, performance measurement, and techniques for enhancing operational excellence. By the conclusion, you'll possess a comprehensive understanding of Operations Management, equipped to implement strategies that drive efficiency and maximize operational performance.
Operations Management
Jeff Hoffman
Also In The Module:
Group assignments
Workbook
Brian Tracy is a trainer and writer on personal and business development. He is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
Brian has consulted for more than 1,000 companies and addressed millions and millions of people in thousands of talks and seminars throughout the US, Canada and 75 other countries worldwide. He is the top selling author of 100 books that have been translated into dozens of languages.
What you will learn from the module:
You'll explore the art of translating organizational visions into actionable strategic goals, creating a roadmap for long-term success. Dive into techniques for strategic alignment, performance tracking, and adapting goals to dynamic market landscapes. By the conclusion, you'll possess the expertise to craft and implement strategic goals that align with organizational objectives, fostering sustainable growth and competitive advantage.
Strategic Management
Brian Tracy
Also In The Module:
Group assignments
Workbook
Guillermo is an expert in management, innovation, leadership, technology, digital transformation holds a Doctorate in Advanced Management with a focus on Innovation and Corporate Entrepreneurship. With a diverse background as a Telecommunication Engineer, Energy Management specialist, and International Business MBA holder, Dr. Lorbada has excelled in driving change and fostering innovation throughout his career. Currently leading New Ways of Working area at a global energy company, Repsol, his dedication and expertise make him a respected thought leader in the industry, inspiring others and contributing to the evolution of the transformation landscape.
What you will learn from the module:
The participants will explore team-building strategies, communication techniques, and motivational leadership styles aimed at maximizing team productivity and cohesion. Delve into the dynamics of leadership, fostering a culture of trust, accountability, and resilience within teams. By the conclusion, you'll possess the leadership prowess to nurture and lead winning teams, achieving organizational goals and driving sustainable success.
Management and Leadership
Guillermo Lorbada
Also In The Module:
Group assignments
Workbook
Sagar stands out as one of Denmark's most esteemed educators. Her collaboration with notable organizations such as LEGO, Fujitsu, government agencies, and Novo Nordisk highlights her expertise. Renowned for her practical teaching approach, she offers straightforward tools designed for efficiency in hectic work environments. Additionally, Sagar has authored seven books, further establishing her as a thought leader in her field.
What you will learn from the module:
You'll explore recruitment best practices, interviewing methodologies, and strategies for attracting top talent aligned with organizational values. Furthermore, delve into retention strategies, talent development, and fostering a positive workplace culture to retain exceptional employees. By the conclusion, you'll possess the expertise to effectively attract, onboard, and retain top talent, creating a thriving and engaged workforce essential for organizational success.
Human Resource Management
Sagar Constantin
Also In The Module:
Group assignments
Workbook
Michael Tracy is an expert sales leader with vast experience in telecoms, marketing, and SaaS startups, dedicated to enhancing sales and revenue. A top professional, he's built and led high-performing sales teams, generating significant sales volumes. Known for his high-energy, engaging seminars, Michael offers actionable strategies for sales improvement, drawing from a robust background in sales, management, and negotiation. Starting with 20,000 calls and 19,000 rejections, he achieved a stellar closing ratio. Co-author of "Unlimited Sales Success," his presentations are both enjoyable and insightful.
What you will learn from the module:
Explore techniques for building rapport, effective communication, and overcoming objections by understanding the buyer's perspective. Additionally, dissect the role of emotions, cognitive biases, and ethical considerations in the sales process. By the conclusion, you'll possess the insights and strategies to apply psychology effectively in sales, enhancing sales techniques and achieving greater success in converting prospects to customers.
Sales
Michael Tracy
Also In The Module:
Group assignments
Workbook
Kristian Stoffregen holds a Business Ph.D. from Copenhagen Business School and is a Stanford visiting scholar. He has worked with User Experience Design at Microsoft and with global digital transformations at both PwC and CGI. Currently, Kristian is working as a Business and IT architect designing reference architectures for large IT systems with millions of users
What you will learn from the module:
You'll explore the fundamentals of business writing, persuasive communication techniques, and strategies for effective collaboration and negotiation. By the conclusion, you'll possess the skills and insights necessary to navigate diverse communication scenarios, fostering clarity and influence in professional interactions.
Leading Digital Transformations without Technical Expertise
Kristian Stoffregen
Also In The Module:
Group assignments
Workbook
Marianna is a Canadian former actor, she helps executives, teams and professional speakers to turn their words into powerful tools that impact and influence others.
She is one of the 10 most-watched TEDx women speakers in history. She was voted one of the 10 Favourite Female Speakers worldwide by Toastmasters International in 2019 and the same year was a World Championship of Public Speaking semi-finalist.
What you will learn from the module:
Throughout this lecture, participants will delve into the principles of fostering psychological safety within teams and organizations. Explore the pivotal role of effective communication in creating environments where team members feel secure, valued, and encouraged to express their ideas and concerns. By the conclusion, you'll possess the insights and tools necessary to lead with empathy, support mental well-being, and ensure your team thrives in an inclusive and psychologically safe workspace.
Communicating for Psychological Safety
Marianna Pascal
Also In The Module:
Group assignments
Workbook
Having helped many Fortune 500 companies achieve profound transformations, Author, consultant, and mentor Avi Liran's philosophy is simple: delight your people, and they will delight your customers. With over 20 years of leadership in the corporate world as a former diplomat trade commissioner and venture capital entrepreneur, Avi stands on stage to share real life experiences, case studies, stories and original thought provoking recipes that are easy to learn but sure to make an astounding impact.
What you will learn from the module:
Examine strategies for team building, leadership enhancement, and the establishment of environments that nurture both team synergy and individual excellence. Additionally, explore talent alignment methodologies, performance evaluation frameworks, and leadership's pivotal role in fostering a culture of ongoing improvement. By the conclusion, you'll possess the knowledge and tools to construct and sustain peak performance teams, driving organizational success and advancement.
Organisational Health
Avi Liran
Also In The Module:
Group assignments
Workbook
The future of AI in Business and Marketing
Adam will give an overview of how AI is reshaping entire industries, focusing on case studies where AI has led to significant business model transformations, operational efficiencies, and new market opportunities.
Adam Cheyer
Adam Cheyer, co-founder of Siri Inc. and a pioneer in artificial intelligence, has contributed to over 60 patents and worked on the ambitious CALO project at SRI International. With a focus on user-centric AI technologies, he has significantly impacted digital interaction and productivity through his innovative work.
Also In The Module:
Group assignments
Workbook
Innovating with AI in ProJECT Development
Jeff will tell us how AI technologies contribute to the innovation process within businesses, from ideation and design to testing and market introduction, with a focus on speeding up time-to-market and enhancing product-market fit.
Jeff Sutherland
Jeff Sutherland, a seasoned expert in agile methodologies, co-created the Scrum framework, drawing from his rich background in software development and process improvement. With a deep understanding of systems thinking and adaptive project management, his work has revolutionized how technology projects are delivered. Before becoming synonymous with agile, Jeff's journey included roles as a fighter pilot and a CTO, blending discipline with innovation.
Also In The Module:
Group assignments
Workbook
Brand Positioning Across Emerging Platforms
Discover the strategic insights and creative approaches that drive brand success in the ever-evolving landscape of emerging platforms. Learn from a seasoned industry leader with a track record of shaping brand strategies across platforms like Instagram, Messenger, and more. This session will empower you to navigate the dynamic world of emerging platforms and position your brand for lasting impact.
Eric Oldrin
Eric Oldrin is an executive leader with a decade of experience at Meta, specializing in Emerging Platforms Strategy and Creative. He's driven go-to-market strategies for initiatives like Instagram, Messenger, and Ray Ban Stories smart glasses. Eric excels in defining opportunities in spatial computing and has inspired impactful partnerships with organizations like St. Jude Children's Research Hospital, the Paralympics, Fender Guitars, Taco Bell, Pepsi, Adidas, and Meta.
Also In The Module:
Group assignments
Workbook
AI: The Symphony of the Future
Deborah Navarro"s captivating lecture, "AI: The Symphony of the Future," explores the harmonious integration of artificial intelligence into our world.
Deborah Navarro
Deborah Navarro is an experienced Product Manager and AI enthusiast with a background in leading technical teams and specializing in AI/ML innovation. At Meta, she focused on privacy and compliance. She co-founded AirLev, contributed to the MIT Hyperloop project, earning SpaceX recognition, and holds a Master's in Technology Commercialization from McCombs School of Business.
Also In The Module:
Group assignments
Workbook
Artificial intelligence in Business. Today and Tomorrow
Eliuth will dissect "Artificial Intelligence in Business: Today and Tomorrow," examining AI's current applications and its transformative potential for future business landscapes.
Eliuth Andres Triana
Elliuth is a true trailblazer in the world of Generative AI and a Global Developer Relations Manager at NVIDIA. With a remarkable career spanning Intel, Red Hat, Google, and Telefonica, Eliuth has consistently delivered high-impact sales programs, product roadmaps, and transformative strategies.
Also In The Module:
Group assignments
Workbook
AI-driven Digital Marketing Strategies
Will will explore the use of AI in digital marketing to optimize advertising campaigns, content personalization, and social media engagement, resulting in higher conversion rates and ROI.
Will Scougal
Will Scougal, founder of Make My Day and former Global Director of Creative Strategy at Snapchat, scaled award-winning teams and businesses, transforming Snapchat into a global AR advertising giant. With almost eight years at Snapchat and previous experience at Twitter, he pioneered innovative marketing techniques and built mobile-first video and branded AR campaigns for top brands.
Also In The Module:
Group assignments
Workbook
Big Data and Machine Learning
Marcus will discuss how AI algorithms are used to process and analyze large datasets to uncover patterns, trends, and insights that inform business decisions, enhance customer experiences, and drive innovation.
Marcus Sandelin
Markus Sandelin — a veteran of the Internet, a product-driven, international techno-commercial leader with over 20 years experience building the usable web into what it is today, and still evangelising the Internet for what it can become. He has worked on all continents and built several companies, managing to exit from a few so far.
Also In The Module:
Group assignments
Workbook
Stay Safe. Navigating AI Ethics and Security in Personal life and Business
Edward Snowden will explore the intersection of AI, ethics, and security, providing vital insights on safeguarding personal privacy and business data in our advancing digital era.
Edward Snowden
Edward Snowden, renowned for exposing NSA surveillance programs in 2013, has deeply influenced global privacy and cybersecurity discussions. With expertise in cybersecurity and data protection, he advocates for digital privacy rights, reshaping worldwide privacy policies and contributing to the dialogue on civil liberties in the digital era.
Also In The Module:
Group assignments
Workbook
The Metaverse. What is it and where to find it?
The Metaverse, Web 3.0, the Spatial internet. Is it all just hype? And if not what form will the next phase of the internet take. We are slowly moving from the mobile internet into the next phase of communication and online behaviour. With new forms of digital behaviour, we see shifts and opportunities in business arise, that most companies already now should be investigating.
Rasmus Høgdall
Rasmus is a seasoned industry veteran with an impressive track record spanning two decades in the dynamic intersection of tech and creativity. As the former Creative Lead for Meta in Denmark and Norway, he"s been at the forefront of cutting-edge innovation, shaping digital experiences that resonate with audiences worldwide.
Also In The Module:
Group assignments
Workbook
AR and VR in Marketing and Business
Ambreena Budaly will speculate on the future landscape of sales with the advancement of AI, including the role of virtual reality (VR), augmented reality (AR) in creating immersive buying experiences and secure transactions.
Ambreena Budaly
Ambreena is an experienced digital advertising leader with 15 years shaping global brand strategies. Currently spearheading Digital and Media planning at Zurich Insurance. Notable roles at adidas Originals, pioneering luxury collaborations and Metaverse entry, and LEGO, driving award-winning digital products and YouTube dominance. Agency background includes strategic content creation for major brands like Tesco, Pepsi, Unilever, and Virgin.
Also In The Module:
Group assignments
Workbook
AI of Things and the Digital Transformation in Business
We'll explore how AIoT enhances data analysis, operational efficiency, and customer experiences, providing a competitive edge in today's market. By examining case studies and current trends, you'll learn to implement AIoT solutions effectively, anticipate future technological shifts, and lead your organization through the complexities of digital change.
Omar Johnson
Omar Johnson, an acclaimed marketing leader known for his roles at Beats by Dre and Apple, has excelled in using innovative strategies to elevate brands. His expertise spans digital marketing, product launches, and strategic partnerships, making him a key figure in shaping the future of marketing and advertising technology.
Also In The Module:
Group assignments
Workbook
AI-Driven Innovation Management
By examining real-world applications and the latest AI technologies, you'll learn to harness AI's potential to drive strategic innovation, improve decision-making, and maintain competitive advantage.
Chris Barton
Chris Barton, co-founder of Shazam, revolutionized music discovery with his audio recognition technology, changing how people connect with music through mobile devices. Beyond Shazam, he’s deeply engaged in the tech world as an advisor and investor, supporting emerging technologies. Chris' dedication to innovation has made him a notable figure in digital entertainment, influencing the development of user-centric technology solutions and the evolution of digital media interaction.
Also In The Module:
Group assignments
Workbook
Get your certificate from Philip Kotler and top managers of Lego, Samsung, Google, Adidas and others.
Implement the newest marketing frameworks. Make important decisions, conquer new heights.
Be an effective leader with a sense of trends and motivation to capture new markets.
Who is it for?
CEO
CMO
Achieve better results by staying on top of the latest trends.
Marketing expert
About NEXT MBA
Quality education is considered to be privilege, expensive and limited. NEXT MBA aims to break the barrier, to transform the educational sector one student at a time. Education should be relevant, practical, accessible, convenient and affordable for different managers, entrepreneurs, technologists and marketers. First-class online learning must take place live in order to stay relevant.

NEXT MBA provides accessible, practical and unconventional education from global thought leaders and renowned business professionals.

Our teachers: Philip Kotler, Seth Godin, Brian Tracy, Guy Kawasaki (Chief Evangelist of Canva), Neil Patel (Top Influencer on the web and Top 10 marketer by Forbes), Lars Silberbauer (Global Head of Marketing, Brand & Digital for the Olympics), and other famous experts.
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Price change
1
EARLY BIRD
On [month] [day] you can buy the course at the Early Bird price with a 75% discount.

Limited offers for [month] [day]:
  1. Participation in Brian Tracy Global Mastermind is available free of charge if you pay on [month] [day].
  2. Get an AI for Business course from the world's top professionals for free. The promotion is valid until [month] [day]. The number of places is limited
  3. Philip Kotler Closed Group is available free of charge if you pay by [month] [day].
2
STANDARD PRICE
From [month2] [day2] we will increase the cost for one access to the program.

3
FULL PRICE
On the day of the first module, you will be able to buy ticket 2 times more expensive than the standard price.
March, 4 at 16:00 (UTC +0)
+ Participation at Early Bird price with a discount 75% (if paid before [month2] [day2])
+ Participation in Brian Tracy Global Mastermind, Philip Kotler Closed Group and AI for Business Course for free if paid before [month2] [day2]
+ Online participation in all modules of first-class training
+ Module recordings in your personal account
+ Personal Certificate of completion of the course
-75%
before
[month2] [day2]
Start:
NEXT MBA
Course
$449
FULL PRICE
$3000
SAVE $2250!
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